The most significant asset of almost every enterprise is its brand. However, that value is often misunderstood, abandoned, or squandered for lack of good planning and strategy. On April 6th, the New Mexico Angels are hosting a session for its Tutor Tuesday series. Seth will explain to investors and entrepreneurs why brand value is often overlooked when building a company and how that mistake can affect an exit. He will review the cheap and easy ways to maximize brand value while building a company and reveal the painful and expensive consequences of getting it wrong. While this session will cover some basics of trademark and branding law, the program is designed for entrepreneurs and investors and outlines a roadmap and best practices for any startup or expanding company to leverage the value of its brand. Register here.